We conducted a comprehensive UX audit to evaluate the user experience of the website. This involved assessing various aspects, including usability, visual design, navigation, content, and overall user satisfaction. Through the audit, we identified areas for improvement to enhance the user experience and effectively meet user needs.

By utilizing the Current Reality Tree (CRT) to analyze the present situation, understanding the negative effects, and employing the Future Reality Tree (FRT) to envision the ideal state and propose solutions, we were able to effectively identify the gaps and develop an action plan to bridge them.

No matter how good the site design and structure is, subpar product data will have a severe impact on the user experience and lead to site abandonments.

System thinking enables the discovery of the underlying causes of UX issues that go beyond the usual considerations of UX.

TheStore.com, an eco-conscious marketplace for refurbished devices, faced challenges in sales and user experience compared to similar eCommerce sites. To tackle this, the UX team took charge, aiming to address the issues and drive better results.

19.4%

260%

156%

Automating intelligent decision-making

We conducted a comprehensive UX audit to evaluate the user experience of the website. This involved assessing various aspects, including usability, visual design, navigation, content, and overall user satisfaction. Through the audit, we identified areas for improvement to enhance the user experience and effectively meet user needs.

By utilizing the Current Reality Tree (CRT) to analyze the present situation, understanding the negative effects, and employing the Future Reality Tree (FRT) to envision the ideal state and propose solutions, we were able to effectively identify the gaps and develop an action plan to bridge them. 

No matter how good the site design and structure is, subpar product data will have a severe impact on the user experience and lead to site abandonments.

System thinking enables the discovery of the underlying causes of UX issues that go beyond the usual considerations of UX.

TheStore.com, an eco-conscious marketplace for refurbished devices, faced challenges in sales and user experience compared to similar eCommerce sites. To tackle this, the UX team took charge, aiming to address the issues and drive better results.

Doubling eCommerce sales with improved UX -

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Doubling eCommerce sales with improved UX

A web app would generates multiple card numbers, expiration dates, and security codes. It can be linked to any credit or debit card or bank account and used for purchases anywhere. Transactions are charged to a secure virtual wallet that can be linked to any payment method, including credit cards. This would allow consumers to make online payments safely and anonymously.

Planning backward from the ideal state ensures a clear and direct path towards achieving the desired goals, improving the likelihood of successful implementation.

Vaulet is a web app that allows users to generate credit or debit card numbers. These virtual cards can be linked to any bank account or credit card and used for online purchases, with the payment charged to the user&#8217;s virtual wallet. This secure payment method ensures safe and anonymous online transactions for consumers.

4 days

100%

Team members could clearly articulate the product vision

Estimated reduced product-market fit validation time